The mark consists of a red and orange circle, inside of which is a white circle, inside of which is the design of an orange and white coffee mug with orange steam on an orange and white background. Superimposed over the circles is a rounded red and orange rectangle, inside of which is a white rounded rectangle, inside of which is the white wording "HARLEM" on a red and orange background. In the bottom of the circle are the design of white and red coffee beans, underneath which is the white wording "COFFEE CO." underneath which is the white wording "DEEP RICH SMOOTH" with two white circles on either side of the word "RICH", on a red background.