The mark consists of the stylized wording "BUSHMILLS 1608 IRISH WHISKEY THE "OLD BUSHMILLS" DISTILLERY CO. OLD BUSHMILLS" on a label design; with the word "BUSHMILLS" appearing in white on a black elongated horizontal octagon that is bordered on the top and bottom by gold and black bands angled to conform to the top and bottom angles of the octagon and that is superimposed over a gold and black ribbon such that two loops of the ribbon appear above the octagon and two curved bands of the ribbon appear below the octagon; with the foregoing white "BUSHMILLS" wording and gold and black octagon and ribbon designs being superimposed upon a vertically-oriented label having an overall rectangular shape, with the top of the label being rounded into an arch and the bottom having rounded corners; with the label having a white field at its center that is bordered by black, gray, gold, blue, and tan lines and bands conforming to the shape of the label; with the gold numeral "1608" on the white field above the octagon; with the white field below the octagon featuring three gold five-pointed stars above the black and gray wording "IRISH WHISKEY" having a red horizontal line beneath it, below which appears a series of six overlapping gold and black medallions, below which appears the wording "THE "OLD BUSHMILLS" DISTILLERY CO." in black, below which appears a red and white design of a still device resting on a house with the red wording "OLD BUSHMILLS" on the still device, below which appears two parallel horizontal gold lines.