Application software; computer software for business purposes; computer programs for use in marketing and advertising; downloadable, non-downloadable, interactive and networked software, files and applications for computers, multi-function hand-held computers, electronic personal organizers, e-readers, tablet computers, personal audio players, personal electronic entertainment devices, game consoles and mobile phones; magnetic data carriers, audio CDs; downloadable, non-downloadable, interactive and networked software, files and applications for computers, multi-function hand-held computers, electronic personal organizers; e-readers, tablet computers, personal audio players, personal electronic entertainment devices; computer software, including software for or relating to sports, competitions, celebrities, sports figures, tournaments, live events, televised events, performances, exhibitions, documentaries, videos, video compilations, music and music concerts, highlight reels, ticket sales, merchandise sales, business, advertising, marketing, publication relations; computer software, including software for or relating to education, fan clubs, sports clubs, business administration, business efficiency, business management, staff training, staff support, social networking, database access, product and service recommendations, product sourcing and sales improvement; teaching apparatus; downloadable digital media and computer files being text messages, video messages, musical messages and multimedia messages; downloadable digital educational media; electronic publications; communications and telecommunications apparatus; computers; personal computer, mobile computer, tablet computer, ereader and phone applications; personal computer, mobile computer, tablet computer, e-reader and phone applications for or relating to sports, competitions, celebrities, sports figures, tournaments, live events, televised events, entertainment sports, sports training, stunts, tricks, performances, exhibitions, documentaries, videos, video compilations, music and music concerts, highlight reels, ticket sales, merchandise sales, education, combat, martial arts, extreme sports, fan clubs, sports clubs, sports camps; provision of downloadable software; online provision of web-based applications and software; software for tracking, monitoring and reporting on media, press, social media, trends, popularity and reputation