The mark consists of a green border, stylized rectangular shape, with a lime green border immediately inside of the green border, a white border immediately outside the green border and immediately inside the lime green border, and a yellow dashed border inside of the internal white border. The stylized words "PURE SPOON" in green and outlined partially in grey are located at the top of the interior of the rectangle, with the stylized words "THOROUGHLY ORGANIC" in orange directly below the words "PURE SPOON". The center of the mark is a yellow half circle with the circle oriented up with a horizontal yellow line extending from the bottom of each side of the half circle representing a rising sun. A green spoon outlined in white and partially in grey is superimposed on the rising sun, with a green leaf outlined in white growing out of each side of the spoon. Below the rising sun is the stylized word "PURÉES" in purple letters and outlined in yellow with a yellow, horizontal line below the term. Below the spoon is the phrase "FROM SEED TO SPOON" in green, all of the aforementioned elements are against a white background.