The mark consists of a stylized depiction of an upright dinosaur wearing a baseball cap, sunglasses, outer shirt, t-shirt and shorts. The dinosaur is orange in color, with red scales on the back of its head and tail. The dinosaur's toenails appear in black. The dinosaur's mouth is open and contains white teeth on the top and bottom. The inside of the dinosaur's mouth is red. Two nostrils are displayed above the dinosaur's mouth, detailed in black. There are three pink dots on his cheek. The dinosaur's cap and shorts appear in blue. The dinosaur's sunglasses have light blue lenses with black frames. The dinosaur's outer shirt is green and contains a design of blue berries, red cherries and yellow bananas. The dinosaur's t-shirt is light blue and has a v-neck outlined in black. The dinosaur is giving a thumbs up sign with his right hand, and is holding a large white beverage cup in its left hand. The cup contains the words "FREEZE O SAURUS" in light blue which are capitalized. The inside of the cup contains a stylized depiction of a beverage in pink with a pointed tip and a white straw. The words "FREEZE O SAURUS" appear next to the dinosaur in large capital letters in white with blue and light blue outlining. The words "SHIVERY FROZEN TREATS" appear underneath the words "O SAURUS" in small letters in light blue. A stylized depiction of two animal footprints appear above the words "O SAURUS" and underneath the word "FREEZE" in gray; the mark features black outlining and detailing throughout.