Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Brand imagery consulting services; Brand positioning services; Business consultation and management regarding marketing activities and launching of new products; Business consultation in the field of global communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Market analysis and research services; Promoting collaboration within the scientific, research and provider communities to achieve advances in the field of consumer behavior studies; Public policy consultancy services; Public policy research services; Public relations