Computer software platforms for transmitting, accessing, organizing and managing alternative audio commentary, audio messaging, text messaging, instant messaging, online blog journals, text, weblinks, and images via the internet and other communications networks; Computer software for enabling the transmission, access, organization, and management of alternative audio commentary, audio messaging, text messaging, instant messaging, online blog journals, text, weblinks, and images via the internet and other communications networks; Computer software for enhancing the capabilities and features of other software and non-downloadable online software; Computer software for accessing information on a global computer network; Downloadable software for accessing, sending, and receiving information on a global computer network; Downloadable software for connected televisions, computers, portable handheld digital electronic communication devices, mobile computing devices, and wired and wireless computing devices for facilitation of communication and data transmission in the fields of broadcasting and social networking; Downloadable software in the nature of a mobile application for use with connected televisions, computers, portable handheld digital electronic communication devices, mobile computing devices, and wired and wireless computing devices for facilitation of communication; Downloadable software in the nature of a mobile application for broadcasting and social networking; Downloadable software in the nature of a mobile application for real-time delivery of alternative audio commentary, data, messages, location, photographs, links, text and other data related thereto, and for social networking; Downloadable software for facilitating online advertising, business promotion, connecting viewers and social network users with businesses, broadcasters, and other viewers, and for providing strategy, insight, marketing, and predicting consumer behavior