Association services, namely, promoting the business interests of members of the hotel, restaurant, recreation, theater, museum and retail shop industries; promoting public awareness of community and civic events, culture and the arts; providing business information regarding business developments in the Santa Monica, California area via a website; public relations; publicity services, namely, promoting the goods and services of others via distribution and dissemination of advertising materials; convention and visitors bureau services, namely, promoting business, tourism and conventions in the Santa Monica, California area; providing an online directory service featuring listings for restaurants and other food establishments, farmers' markets, schools and colleges, shopping malls and other shopping venues, and tour companies; chamber of commerce services, namely, promoting business and tourism in the Santa Monica and western areas of Los Angeles county, California; retail store services and online retail store services featuring water bottles, glassware, mugs, shot glasses, key chains, key rings, novelty pins and buttons, clothing, t-shirts, hats, tank tops, sweatshirts, beach bags, tote bags, beach towels, print products, greeting cards, notebooks, decorative and novelty magnets, souvenirs and novelty merchandise

Educational and training services, namely, conducting training classes and courses on the topic of tourism in the Santa Monica and the western area of Los Angeles county, California relating to the history, businesses, civic events, retail shops, recreational venues, hotels, restaurants, music, entertainment opportunities, and conventions of this area and distributing course materials in connection therewith; conducting and organizing interactive online workshops to help others develop management and business skills, planning and organizational techniques, and knowledge and information about travel, tourism and geographical destinations and distributing course materials in connection therewith; educational services, namely, conducting training workshops for business employees and employers on the topic of tourism in the Santa Monica and the western area of Los Angeles county, California and for certification of trainees as information ambassadors for this particular geographic area; providing entertainment information; providing information relating to educational services