The mark consists of The first element from the top of the logo is an abstract depiction of Madre Cuixe and Espadin agave plant(s), represented by thirty-five fine digital brush strokes. This is followed by an abstract round image on the center of the leaves, which represents the core of an agave plant after having its leaves cut. Right in the front and in the middle of the abstract round core and leaves, you will see a long tool called the "round bladed axe, which is used to cut the agave plants. This upper part of the logotype takes about forty-eight percent of the total logotype. On the bottom of the image mentioned above, you will find the wording "JEFE PREMIUM MEZCAL" occupying 52% (fifty-two percent) of the total logotype and matching the width of the abstract agave image above it. The word "JEFE" occupies 48% (forty-eight percent) of the logotype. The first letter "J" and the last letter "E" are slightly bigger than the rest of the other letters. The words "PREMIUM MEZCAL" are immediately located at the bottom of the word "JEFE", these words are approximately 90% (ninety percent) smaller than the word "JEFE", and occupy about 4% (four percent) of the total size of the logotype. All words in logotype are in uppercase or capitalized font type. Images and wording in the logo are in black color, background of the logo is white but can be transparent depending on where is being used.