The mark consists of a three-dimensional configuration of a bag of beef jerky that is overall black in color. A blue horizontal band containing the black wording "THE BEST-KEPT SECRET IN JERKY, UNTIL NOW.," with a black arrow on either side of the wording is located at the uppermost portion of the bag. The white wording "NO PRESERVATIVES ADDED," followed by a blue arrow, further followed by the white wording "NO MSG*," appears below the blue band. Below that is a white silhouette of a Native American chief with the white wording "COUNTRY ARCHER" above the silhouette, and the white wording "JERKY CO" below. A white banner containing the black wording "EST" appears to the left of the silhouette, and a white banner containing the black wording "1977" appears to the right. A white arrowhead appears above the wording "COUNTRY ARCHER," and a white arrow tailshaft appears below the wording "JERKY CO." Below that, there is the white wording "PRIVATE RESERVE BEEF JERKY," with a blue feather appearing on either side of "PRIVATE RESERVE," and a blue banner overlays the lower portion of "JERKY," the banner containing the black wording "PEPPERED," with black lines above and below the term, and black diamonds appearing on either side of "PEPPERED." A transparent rectangle exposing the bag's contents appears below the blue banner, and a white circle containing the white wording "U.S. Inspected and Passed By Department of Agriculture EST. 20131" appears to the left of the transparent rectangle. Two white arrows positioned in an "X" shape appears below the transparent rectangle, and the white wording "MADE IN U.S.A. NET WT. 3 OZ (88G) *EXCEPT FOR THAT WHICH NATURALLY OCCURS IN SOY SAUCE" appears below that. Three blue arrows appear on each side of "MADE IN U.S.A." The broken lines depicting shape of the bag and the contents inside the transparent rectangle indicate placement of the mark on the goods and are not part of the mark.