Providing a credit toward the purchase or lease of a vehicle in exchange for the trade-in of a vehicle as part of a customer loyalty program, namely, providing an automobile dealership customer loyalty program offering a financial incentive to the customer in the form of a credit toward the purchase or lease of a vehicle from the dealership upon the trade-in of a vehicle covered under the program when the covered vehicle has been in a collision accident, with the credit being in addition to the trade-in value of the covered vehicle, thereby encouraging the customer to return to the dealership when trading in the covered vehicle for a different vehicle