The mark consists of a depiction of a swordfish with a purple top fin with black lines on it, a black top half of its body with a purple streak in its center and vertical blue lines with a tan midsection and white bottom section with the bottom center in gray and two gray side fids with black stripes, all with black outlining. The swordfish is over a design of a gray compass with a black shadow with four points with each being blue on the top half and gray on the back half, and four smaller points being black on the top half and gray on the bottom half. The black wording "ALICE-TOWN-BIMINI-BAHAMAS" appears in the lower right hand of the compass. The stylized black wording with a white then black outline "BIG JOHN'S" appears over the design and the letter "J" appears as a design of a fish hook. The remaining white in the mark represents background or transparent areas only and is not claimed as a feature of the mark.