The mark consists of purple background, text in the center NO FILTER, all white capital letters, except "I", which has a wand shape, with round edges, is blue in color, is tilted to the right side appearing penetrating letter "O", the tip of the "I" looks transparent/purple, Stars appear to surround the tip of the "I" and extend across the text to the right. 3 bigger size blue stars, reflecting letters A, P and P in their center, letters inside the stars are purple in color, 6 medium size blue stars and 11 smaller size blue stars. Smaller size text under "NO FILTER" reads "what you see is what you get".