The mark consists of an irregular orange trapezoid expanding in height from left to right with a white doodle and the white words "Lets you" and a further smaller white doodle oriented below the words "Lets you", all appearing on the orange trapezoid. The orange trapezoid is bordered by black shadow which in turn is bordered by a white band which is further bordered by a blue band terminating at the outboard edges by plural side-by-side half circles. The orange words "Uncle Ed's" bordered in blue extend in front of the upper edge of the orange trapezoid and its borders. An orange arrow expanding in width from left to right to the point of the arrow extends in front of the lower edge of the orange trapezoid and its borders. A red line appears on the inside of and parallel to the edges of the orange arrow. The red words "GET READY FOR THE ROAD" appear inside of the red line in the arrow. The word "ROAD" is presented in a larger font than the words "GET READY FOR THE". The white words "Since 1982" interrupt the red line along the lower edge of the arrow.