Generating content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Publishing content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Distributing content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Downloadable electronic publications in the nature of fiction and non-fiction, namely, books, magazines, journals and workbooks, on a variety of topics; downloadable audiobooks on a variety of topics; downloadable games; Software and tools to: Develop and convert content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Publish and distribute content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Read or view content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Monitor progress of person experiencing content, namely, stories and games that are interactive and adapt to the person experiencing the story or playing the game; Viewer for viewing content