The mark consists of multiple concentric circles - large outside black circle, with a smaller white circle inside, followed by another thinner black circle and finally a white inside circle is with capitalized words "THE" and a huge G that fills up most of the center of the circle. Next to the "G" is a capitalized "E" and capitalized "T" that hangs/forms into an arrow pointing downwards. At the base, are the capitalized words "down". The arrow above points to the "w".