The mark consists of the stylized image of the side-view of a female wearing a black full body suit with white shading; the female has long stylized light and dark brown hair with beige highlighting with a purple and white hibiscus flower design; the female has a beige face, white mouth, red lips and dark brown eyebrows and eyelashes; one hand is shown in beige with white and light and dark brown shading with the thumb and pinky fingers extended and the remaining fingers in a tucked position; the female is straddling a surf board with her leg partially submerged in the water; the surf board is shaded in dark orange, light orange, and white; the female and surf board appear on a lake image in dark blue and light blue; a light blue hill design with rows of green fir trees appear in the background with a light blue sky and white clouds. Above the female surf design is the stylized wording "READY TO DRINK CONCENTRATE" in white inside a black banner design. Below the female surf design are the stylized words "COLD BREW" in white outlined in light blue stacked above the stylized word "COFFEE" in white with white horizontal lines on each side of the word; below the wording is a black trapezoid shape with the stylized word "LELU" centered in white; a hibiscus flower design appears below "LELU" in black with a thick white border; the stylized words "SIESTA KEY" appear on the left side of the flower in white and the stylized word "FLORIDA" appears on the right side of the flower in white; below the flower design are the stylized words "www.lelucoffee.com" in white.