Advertising and marketing services, namely, promoting the goods and services of others; administration of a program for enabling participants, including without limitation event participants, to obtain information and discounts on the costs of goods and services of others, including without limitation event sponsors, affiliates, and promoters; promoting the goods and services of others by providing a website featuring coupons, discounts, rebates, links to third party websites and/or other information about the promoted goods and services; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an event before, during, and after the event; promoting the goods and services of others through wireless electronic devices; tracking and reporting of online marketing activities and participant engagement for sponsors of events