The mark consists of an image of a rising sun made up of three yellow arches. The spaces between the arches are hollow. On top of the image of the sun is an image of a coffee cup and saucer, both outlined in black, and shaded in in brown. Above the coffee cup is a yellow shaded lightning bolt, outlined in black. To the left of the lightning bolt is the stylized black wording "SIMPLY DELICIOUS", and to the right of the lightning bolt is the stylized black wording "COFFEE & DONUTS". Below the coffee cup and saucer is a rectangular shaped banner, the banner has a thicker outline in black and then another one offset inside also in black, with the space in between the two outlines hollow. The center of the banner is shaded in in yellow, with the stylized black wording "DAILY" appearing thereon. Below the banner is a brown shaded semi-circle, which is touching the lower edge of the banner. Inside the semi-circle is the stylized yellow wording "JOLT"; the color white appearing in the drawing represents background and/or transparent areas and is not part of the mark.