The mark consists of a centrally located trident hook that curves from top, down, to the right, and up again. The non-pointed end of the hook (upper left) has the appearance of stemming from a wrapped, injured hand bone, oriented downward. The black and white patterning on the the hook are such that there appears a gleam of light striking the hook, to create the appearance of the hook being metal. The hook lies wtihin a circular white background, which lies within three concentric circular bands, the innermost being a thick black band containing within it the words "BONE HOOK" along the top half of the band, the word "EST" on the far left of the band, the word "2016" on the far right of the band, and the words "BREWING CO" along the bottom one-fourth of the band. On the left side of this band, between the words "EST" and "BREWING CO" are three thin white rays pointing outward. On the right side of this band, between the words "2016" and "BREWING CO" are three thin white rays, mirror imaging the previously described three thin white rays. Moving outward, the next adjacent conentric circular band is a solid white band, approximately one-third the width of the innermost black band. The outermost band is black and is approximately one-half the width of the white band. There are slight and random scratch marks throughout the design mark to create an aged appearance.