The mark consists of two concentric circles, the outer circle is outlined in black, shaded in in white. There is the phrase REDHEAD SPIRITS inside the white circle written in red upper case letters, with REDHEAD written on the upper half of the circle, and SPIRITS on the lower part of the circle, with the location of GOLETA, CA written in between the two words on the left side of the circle, also in red letters with the G and CA capitalized. The inner circle is shaded in a dark orange shade, with an image of a woodpecker inside. The woodpecker is facing the right side, his beak going inside the white shaded circle. He is black and white, with a red cheek and red feathers on its head, and a black beak. The entire logo is placed on a rust shaded background.