The mark consists of the word "SPORTS" above the word "BALL" above the word "KIDS" in red outlined in white and black. The wording is surrounded by six stylized sports ball characters with smiling faces, spring arms and legs, white-gloved hands, sports shoes, and appropriate sports head gear. A brown basketball character with black lining, short brown hair, black and white eyes, a white and purple headband, gray spring arms and legs, and white gloves appears above and on the left side of the word "SPORTS". A brown basketball character with black lining, brown hair in a ponytail, black and white eyes, a white and purple sweatband, gray spring arms and legs, and white gloves appears above and on the right side of the word "SPORTS". A white baseball character with red and black stitching, black and white eyes, black eye black, a red, white and black hat, gray spring arms and legs, white gloves, and red, black and white shoes appears below the brown basketball character with short hair. A brown football character with gray lining, black and white eyes, black eye black, a blue and gray helmet, gray spring arms and legs, white gloves, and blue, black, and white shoes appears below the brown basketball character with a pony tail. A gray soccer character with gray squares and lining, black and white eyes, a blue and black headband, gray spring arms and legs, white gloves, blue socks, and black, blue, and white cleats appears below the white baseball character. A pink and gray soccer character with pink squares and lining, yellow hair in a ponytail, a pink and black hair tie, black and white eyes, a pink and black headband, gray spring arms and legs, white gloves, pink socks, and white, pink, and black cleats appears below the brown football character.