Administration of a customer loyalty program; Administration of a customer loyalty program which provides cash back to customers; Providing a customer loyalty program that awards cash back to customers; Providing a customer loyalty program which allows customers to earn cash back and credits; Providing a customer loyalty program which allows customers to earn cash back and credits for use in professional development services, attending trade shows, and purchasing other goods and services; Providing incentive award programs for customers through the distribution of prepaid value or credit cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through the issuance and processing of loyalty rewards based on purchases made; Providing cash and prepaid credit cards for purchases made as part of a customer loyalty program; and Customer loyalty awards services for commercial, promotional, and/or advertising purposes, Wholesale distributorship services in the fields of foods and beverages