The mark consists of six individual children's blocks with the first violet block containing the letter "E" (all blocks have beige backgrounds) rotated forty-five degrees clockwise of horizontal, with the five remaining blocks horizontally placed side to side so that the center four blocks spell the word "BABY" with the first of the center blocks colored green, the second orange, the third purple, the fourth blue each of the four containing a single letter of the word "BABY" all set next to a final yellow block containing the term ".COM" with each element of the term sequentially colored green, orange, purple and blue.