The mark consists of a three-dimensional configuration of a yellow package with a transparent vertical window to the left. The broken lines depicting the outline of the package and the transparent window indicate placement of the mark on the goods and are not part of the mark. Several stacked brown tortilla chips are shown inside the packaging through the transparent window. A design consisting of a man with brown skin and black hair and eyes wearing a light and dark brown sombrero, a red neck tie, and a light and dark brown suit and riding a brown horse on a brown saddle is placed in the center of the packaging. A green banner with a black and yellow outline appears below the design of the man on the horse and contains the yellow wording "CHARRAS". Below this appears the white wording "THE REAL MEXICAN FLAVOR" over a red background with black shading. Below this appears a brown tortilla chip with a few dark brown spots and a yellow corn cob with a green stalk.