Advertising services; advertising campaign development, implementation, management, analysis, reporting, and optimization; placing, disseminating, tracking, measuring, and targeting of advertising; managing advertising inventory for advertisers; managing advertising space for publishers; business services in the nature of matching advertisers to content publishers, and content publishers to advertisers, for purposes of buying and selling advertising and advertising space; operating an online marketplace featuring digital advertising

Providing programmatic advertising software platforms for purposes of brand advertising; providing temporary use of online non-downloadable software user interfaces and software modules for purposes of brand advertising; providing temporary use of online non-downloadable programmatic advertising software for purposes of brand advertising; cloud computing featuring software for use in creating and placing advertising, implementing and managing advertising campaigns, optimizing and targeting advertising impressions, managing advertising inventory and advertising space, monetizing advertising space, matching advertisers and publishers, participating in advertising auctions and exchanges, and buying and selling advertising and advertising space