The mark consists of the words "SIR WYLDE" in black stylized letters with the "S" and "W" being the only letters capitalized. In between "SIR" and "WYLDE" is a black stag design, with its hooves appearing slightly below the "SIR WYLDE" letters and the head and antlers appear slightly above the letters. The body without the hooves, head, and antlers will be the same height as the capitalized "S" and "W" of "SIR WYLDE". Below these words and design are the words "AMERICA'S GENTLEMAN" in black cursive lettering, with the beginning of each word being the only capitalized. "AMERICA'S GENTLEMAN" is centered lengthwise beneath "SIR WYLDE" and the stag design and is about half the size.