The mark consists of a red oval outlined by yellow lines. Within the oval is an image of a campesina (woman farmer) depicted in brown and wearing a yellow dress outlined in brown, a yellow hat outlined in brown, and holding a cup of coffee in brown color and outlined in yellow. Below the capesina is some coffee beans in brown color. Above the coffee beans and to each side of the woman figure there are brown dots which increase in size as they go down. Below the coffee beans appears the word "CUMBIA" depicted in yellow with red lining and underlined in yellow. This wording appears inside a red banner outlined by yellow stylized lines. Below the banner is the word "COFFEE" in tan with red lining.