The mark consists of the word "Tender" where the letters are outlined in white and filled with a burnt orange color, where the letter "n" includes, within the fill, a white dashed line representation of a horseshoe; above the word "Tender" is the phrase "Pasture & Paddock" that is burnt red in color; below the word "Tender" is the phrase "Tends to all your pasture needs" in yellow; below "Tends to all your pasture needs" is the word "www.pastureandpaddocktender.com", where the letters are brick red in color. The words and phrases are on a background image of a horse, from the neck up, that is shown in silhouette in a slightly lit archway, and the horse and archway are black in color.