The mark consists of labeling with a white background on a three-dimensional can with the words COLD and BLUE, between the two words is a stylized drawing of a brown coffee bean divided in half by a lightning bolt in white, small gold dots circle the coffee bean, all inside a banner bordered at the top and bottom by thin blue and gold lines; above the banner are stylized drawing of a windmill in blue and the words DUTCH BROS in blue; and below the banner are the words CHILLISTICATED, NITRO INFUSED, and ROTATE TO ACTIVATE in blue; the dotted lines represent the outline of a can and serve to show how the labeling is placed around the three-dimensional can, the shape of which is not being claimed.