The mark consists of a small rectangle with a black background and a black balloon outline circled by shaded rings separated by smaller white rings in the top left, several balloon shapes in the top right with the text "5" written over one balloon, and the text "NEW NUEVO" appearing over a balloon shape in the bottom right corner all on top of a long black rectangle of equal width featuring "LIGHT UP BALLOONS" in its top left corner with a boy spinning balloons under this text. Three small overlapping balloon shapes stacked vertically in the bottom left corner atop several larger balloon shapes in the background contain the literal elements "LED LIGHT LUZ LED", "LASTS 15HRS DURA 15 HORAS", and "EASY TO USE FACILES DE USAR", respectively, from top to bottom. The top right corner of the bottom rectangle features two overlapping triangles pointing upward with each containing the text "TIRON / TIREZ PULL" and an arrow pointing upward. Beneath the triangles, a large glowing balloon illuminates a child's right hand on the bottom left corner of the balloon and a child's face on the top right hand side. Below the glowing balloon are five overlapping, glowing balloon shapes laid out horizontally across the bottom right corner.