The mark consists of the red and white outlined wording "Honey Hole" with a white line under the word "Honey" and a white line under the word "Hole" above the black wording "Transylvania County" above the white wording " North Carolina" above the black wording "Local, Natural Raw Honey from the Land of the Waterfalls" above the red and white outlined wording "Brevard, NC". The wording is all inside a red bordered oblong rectangular shape with a green background at the top above a water design that has wavy blue and light blue lines with white and gray wavy lines with an image of a rainbow trout that is pink, orange, blue, light blue, and green with gray dots, with an orange and black eye with a pink tongue rising from water to bite a gray fly fishing lure that is a yellow and black honey bee with light blue wings.