The mark consists of the phrase BAD AZ in stylized, upper case letters, outlined in black, with yellow shading inside and white reflections around the edges of the letters. In between the two words is an image of a melting skull, outlined in black with black grains scattered throughout it and some black lines creating shading on top of its head, where a woman is leaning on. The woman has black hair, her skin is shaded in in a shade of beige. She is wearing a red tank top with small, black grains throughout it, a black garter belt and black thigh high stockings. The stockings are see through and have some black grains thought. She has red heels on her feet. Below the letters AZ is the phrase COOLERS in upper case, black letters. Behind the phrases and the image of the skull are several straight lines resembling sun rays. Above those rays is the phrase LET THERE BE ICE in upper case, black letters, written in a semi-circular orientation, with a line on either end of the phrase which continues the semi circle down to the letter B on the left side and the letter Z on the right side of the logo.