The mark consists of the stylized wording "THE ORIGINAL KING'S HAWAIIAN EST. 1950 HILO HI", written in the color cream, on three lines, with two lines immediately above and below the words "EST. 1950 HILO HI", and with a crown design in the color cream between the words "EST. 1950" and "HILO HI" superimposed over the two lines at the top of the mark, all on an orange colored background; and below the orange section, the words "BIG ISLAND LAVA" is written in brown on the next three lines and an image of a flame followed by the words "A SPICY ISLAND SAUCE" all appearing in pink on the next line with an image of an erupting volcano in pink to the right of the words "BIG ISLAND LAVA" with a brown line below the image of a flame and the words "A SPICY ISLAND SAUCE", with all the lower section appearing on a cream colored background.