The mark consists of the stylized wording "THE ORIGINAL KING'S HAWAIIAN EST. 1950 HILO HI", written in the color cream, on three lines, with two lines immediately above and below the words "EST. 1950 HILO HI", and with a crown design in the color cream between the words "EST. 1950" and "HILO HI" superimposed over the two lines at the top of the mark, all on an orange colored background; and below the orange section, the words "BBQ SAUCE LIGHT ROASTED KONA" written in brown on the next three lines and the words "SMOOTH BODIED ROASTED FLAVOR" written in green on the next two lines, with an image of a five coffee beans in green to the right of the words "LIGHT ROASTED KONA COFFEE" and "SMOOTH BODIED ROASTED FLAVOR" with a brown line below the words "ROASTED FLAVOR", with all the lower section appearing on a cream colored background.