The mark consists of t the stylized wording "THE ORIGINAL KING'S HAWAIIAN EST. 1950 HILO HI", written in the color cream, on three lines, with two lines immediately above and below the words "EST. 1950 HILO HI", and with a crown design in the color between the words "EST. 1950" and "HILO HI" superimposed over the two lines at the top of the mark, all on an orange colored background; and below the orange section, the words "BBQ SAUCE ORIGINAL SWEET PINEAPPLE" written in brown on the next three lines and the words "CLASSIC FLAVORS WITH A SUBTLE TROPICAL BITE" written in orange on the next three lines, with an image of a pineapple in orange to the left of the words "ORIGINAL SWEET PINEAPPLE CLASSIC FLAVORS WITH A SUBTLE TROPICAL BITE" and a brown line below all words, with all the lower section appearing on a cream colored background.