The mark consists of a product label appearing in the color cream bearing the word "ENTRECÔTE" in black shadow letters, having above a crossed knife and fork in black and the wording "GOURMET PÈRE & FILS" in black above it. Below is a black double line, a rendering of a cleaver in black, and the wording "a wine for gastronomic adventures" in black below the double line; and below that is a pepper mill in brown and gold, vegetation with brown stems and green and white leaves and flowers, a hexagonal outline stamp in red with an image of a steer and the wording "100% quality", all in red; an image of a white wine glass with red wine therein; over the wine glass stem is a black banner with gold trim and the wording "MERLOT CABERNET SAUVIGNON" in gold with a gold diamond on either side of the wording; below this is a disc having gray edges and a black center with the wording "GOURMET PÈRE & FILS" and "PRODUIT DE FRANCE" in white with three gold stars in between and a gold line on either side of the stars; the disc sits on a red horizontal band. The wording "75cl" and "13% Vol." appear in black above the red band. On the left side of the middle of the label are three paragraphs. The first is all in the color black and depicts a hand with a pointing finger and the wording "MEDIUM RARE LAY SOME NICELY MARBLED SLICES OF ENTRECOTE IN A PAN OR ON A GRILL. FRY 2-3 MIN ON EACH SIDE, SLIGHTLY CRISPY ON THE OUTSIDE, JUICY AND RED ON THE INSIDE. SERVE VIBRANT AND STEAMING". The second paragraph appears entirely in the color black and depicts a small black arrow to the right of which is the heading "THE CHEF'S TRICK", and below "SAFE: BEARNAISE OR CAFÉ DE PARIS. UNFORGETTABLE: YOUR PERSONAL, CHEF'S TRICKS; BUTTER/CREAM - OLIVE OIL BASE, FRIED WITH CHOPPED SHALLOTS, GARLIC, TARRAGON, THYME, VINEGAR, WINE, ANCHOVY, CHICKEN, DJON MUSTARD, SALT AND PEPPER, IN A PAN. YOUR WAY". The third paragraph depicts a black banner with the wording "FRITES" in cream color, below which is a rectangle border formed from small circles. Within the border is the wording "SERVE WITH FRENCH FRIES, HANDMADE OR (CHEAT A LITTE) FROM THE SHOP, CRISPY AND SALTY WITH A DASH OF VINEGAR ON TOP". On the right hand side of the label is the wording "DON'T FORGET! OPEN THE BOTTLE A FEW MINUTES BEFORE THE MEAL. SERVE TOGETHER WITH A FRESH SALAD!", all in the color black. Next to the wine glass appears a paragraph all in black with a small black arrow, to the right of which appears the wording "RED WINE YOUR ENTRECOTE GOES SUPERBLY WITH THIS FULL-BODIED RED WINE. GRAPES HARVESTED FROM SUNDRUNK VINEYARDS CLOSE TO THE MEDITERRANEAN SEA IN SOUTHERN FRANCE". Below this paragraph appears the wording "GOOD WINE DOES NOT HAVE TO BE TOO SERIOUS", all in the color black.