Advertising, marketing, and promoting the goods and services of others via sponsored videos and articles; advertising, including on-line advertising on a computer network; advertising services, namely, cost-per-action on-line advertising; promotional services, namely, promoting the goods of others by means of providing online coupons; promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; membership club services in the nature of providing discounts to members in the field of dog training and care; Providing a buying club for pet owners featuring pet products; membership club services providing discounts on pet-related merchandise, namely, pet food, pet accessories and equipment, medicine, books, magazines, video recording, boarding services, grooming services, insurance services, veterinary services, travel services, lodging services, and restaurant services; Online retail store featuring books, videodiscs, audiotapes, toys, and tethers related to dogs and dog training

Broadcasting programs via a global computer network, cable television broadcasting, podcasting services; providing electronic bulletin boards for transmission of messages concerning a wide variety of educational and informational topics of general interest geared to all ages and education levels; satellite television broadcasting; satellite, cable, network transmission of sounds, images, signals and data; streaming of audio material on the Internet; streaming of video material on the Internet; video broadcasting; video-on-demand transmission services; television broadcasting services

Television programming on topics related to dogs and other animals; Production and distribution of radio and television programs; Educational and entertainment services, namely, programs about dogs and other animals accessible by radio, television, satellite, audio, video and computer networks; providing ongoing television programs concerning a wide variety of educational and informational topics of general human interest geared to all age and education levels via a global computer network; entertainment in the nature of on-going television programs concerning a wide variety of educational and informational topics of general human interest geared to all ages and education levels broadcast over television, satellite, audio, and video media; educational and entertainment services, namely, dog training, conducting sports competitions and organizing cultural events; electronic publishing of educational materials, namely, publication of educational text and graphic works of others on video and DVD for consumers; Entertainment services in the nature of providing information about a television show via the Internet; providing a website featuring non-downloadable videos featuring television previews, highlights and clips of a television series about dogs and other animals accessible via the Internet and mobile devices including telephones; on-line non-downloadable journals and blogs regarding the care of dogs; Canine training for others, canine obedience training