Advertising, marketing, and promoting the goods and services of others via sponsored videos and articles; advertising, including on-line advertising on a computer network; advertising services, namely, cost-per-action on-line advertising; promotional services, namely, promoting the goods of others by means of providing online coupons; promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; membership club services in the nature of providing discounts to members in the field of dog training and care; Providing a buying club for pet owners featuring pet products; membership club services providing discounts on pet-related merchandise, namely, pet food, pet accessories and equipment, medicine, books, magazines, video recording, boarding services, grooming services, insurance services, veterinary services, travel services, lodging services, and restaurant services; Online retail store featuring books, videodiscs, audiotapes, toys, and tethers related to dogs and dog training

Broadcasting programs via a global computer network; cable television broadcasting; podcasting services; providing electronic bulletin boards for transmission of messages concerning a wide variety of educational and informational topics of general interest geared to all ages and education levels; satellite television broadcasting; satellite, cable, network transmission of sounds, images, signals and data; streaming of audio material on the Internet; streaming of video material on the Internet; video broadcasting; video-on-demand transmission services; television broadcasting services

Educational and entertainment services, namely, dog training, conducting sports competitions and organizing cultural events; Canine training for others, canine obedience training; Television programming, namely, an on-going non-fiction television program on the subject of canine training, canine obedience training, dog sports competitions and dog shows