The mark consists of Liberian's Next Supermodel logo This competition aims to promote Liberia's rich culture through Tourism, Fashion, Beauty and Unity. This competition will showcase the character, elegance, intelligence, fashion and beauty a Liberian girl exude. The contestants participating in this competition will be selected from the 15 different Counties in Liberia between the ages 15 to 27. Each girl would be expected to know the history of Liberia and her respective County.showcase the character and intelligence of Liberian women through fashion and beauty; to showcase the diverse cultures of Liberia through tourism; to highlight the noteworthy innovations that have occurred in Liberia in the last decade through interviews and advertisement; to empower the winner and the rest of the contestants to become actively engaged in their communities through fashion and beauty, advocacy, special events and tourism; to assist the winner and the rest of the contestants in enhancing their personal and professional lives through scholarships and financial assistance; and to improve the lives of women in Liberia through monetary gifts and community projects.