Organization, promotion, or administration of healthcare preferred pricing programs to provide group discounted pricing on healthcare goods and services through use of participant memberships, usually via membership identifiers and cards; Administration of healthcare preferred pricing programs for enabling participants to obtain lower out of pocket pricing on the cost of healthcare products and services or receive improved healthcare services through use of participant memberships, usually via membership identifiers or cards; Non insurance based cost management products for the benefit of healthcare of others; Cost management for the health care benefit plans of others; Promoting the goods and services of others through the administration and distribution of healthcare preferred pricing programs and participant memberships