The mark consists of a vertically oriented white rectangle outlined in orange and divided in two by two horizontal orange stripes, with the rectangle featuring upon it the stylized wording "NORTH CAROLINA SWEET POTATOES NON GMO GOT TO BE NC PRODUCE GOODNESS GROWS IN NC DELICIOUS & NUTRITIOUS" and design; with "NORTH CAROLINA" appearing in white on a brown rectangle above the wording "SWEET POTATOES" appearing in orange above the two horizontal orange stripes; with "NON GMO" appearing on a circle divided in two, with the top half being white outlined in black and the bottom half being black, with "NON" appearing in black on the top half and "GMO" appearing in white on the bottom half; with the wording "GOT TO BE NC PRODUCE" appearing with "GOT TO BE" and "PRODUCE" in green and "NC" in yellow outlined in green; with "GOODNESS GROWS IN NC" appearing in green above and partially overlapping a design comprising the shape of North Carolina outlined in green and featuring green and white cultivated fields and a green and white tractor; with the "NON GMO" and design, "GOT TO BE NC PRODUCE" and "GOODNESS GROWS IN NC" and design elements all appearing below the two horizontal orange stripes; with the wording "DELICIOUS & NUTRITIOUS" appearing in white on a brown rectangle beneath the foregoing wording; with an oval outlined in shades of green and gray superimposed over the two horizontal orange stripes that divide the white rectangle, with the oval featuring a design comprising the shape of North Carolina appearing to be made of sweet potato in orange, brown and tan, with gray shading beneath the shape, with orange, yellow and cream rays resembling sun rays around the upper half of the shape, and with brown and green rays resembling cultivated fields around the lower half of the shape.