The mark consists of a seal type look to it. In the middle there is a woman dressed in 50's style diner waitress wear. She is holding a pitch fork with a hot dog or brat on the end of the pitch fork with her opposite hand on her hip. Behind her at her waist line there is the term "well estd" meaning well established. She has a flower in her hair. Arching above her head is the phrase "That's What She Said". Below her is the word "Dogs" with a star design to the left of the "D" and to the right of the "S". The word "dogs" is set on top of a ribbon. The "G" of "dogs" is in an exaggerated way to go above the "s" and give the word "dogs" a more uniform look.