Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of a consumer loyalty program to promote hunting and fishing clothing, equipment, accessories, and hunting club and fishing club services of others, and Membership club services in the nature of providing discounts to members for hunting and fishing clothing, equipment, accessories, and hunting club and fishing club services of others; commercial administration of the licensing of firearms use and safety, hunting and fishing course instructor services of others

Providing non-downloadable electronic publications in the nature of instructional and educational material in the fields of the operation of, and safety related to use of firearms, hunting, and fishing; educational services, namely, providing training of individuals for certification in the field of firearms safety and hunting licenses; providing information online and in-person in the fields of operation of firearms for leisure purposes for hunting, hunting, and fishing; providing an on-line portal for customers to participate in educational courses and training in the fields of operation of firearms for hunting, hunting, and fishing

Creating an on-line community for individuals for the purpose of exchanging information related to the operation of, and safety related to firearms, hunting, and fishing