Business information management; providing online commercial and business information related to electronic data interchange via digital watermarking in the fields of e-commerce and supply chain management; providing information in the field of digital watermarking, electronic commerce, barcodes, data synchronization, and electronic product codes, for identifying, providing information about, marketing and tracking goods and services in commerce; online business monitoring service enabling users to identify products and services, obtain information about products and services, and track inventory, recalled and withdrawn products in the retail supply chain through the use of codes affixed via digital watermarking; infomediary services, namely, facilitating transactions between members and digital watermarking technology providers through providing members with information about digital watermarking technology providers and use of digital watermarking in the fields of e-commerce and supply chain management

Developing and establishing provisions for maintenance of technical parameters and guidelines for bar code and other electronic interchange symbols standards and information interchange standards using digital watermarking; developing and regulating identifiers for products, assets, locations and services for trade in commerce using digital watermarking; providing on-line non-downloadable software for use by industry trading partners in obtaining product data information and exchanging commercial data relating to the supply chain in industry; technical consultancy to members and trading partners in respect of application of standards and electronic data interchange via digital watermarking