Printed matter, namely, printed calendars, postcards, stationery, decals, stickers, score cards; pencils; pens; printed publications, namely, magazines, newsletters, newspapers, guides, trail guides, catalogs, brochures and leaflets featuring real estate, community events and information about the community, conservation and fitness, maps, directories of businesses, sites and resources; printed instructional and teaching material, excluding apparatus, in the fields of tennis instruction, conservation, fitness and real estate

Sporting goods, namely, golf gloves, golf balls, golf clubs, golf bags, bags specially adapted for sports equipment, tennis racket covers, golf bag covers, golf bag tags, head covers for golf clubs, golf accessory pouches, golf tees, golf flags, golf ball markers, divot repair tools

Association services, namely, promoting the interests of homeowners that reside in the community; retail golf, tennis, apparel and general merchandise store services; online retail store services in the field of golf, tennis, apparel and general merchandise; commercial business management; business management services in the field of conserving and preserving land for recreation; business management in the field of commercial and residential real estate and retail store services; real estate marketing analysis; promoting the goods and services of others by distributing advertising materials through a variety of methods; promoting economic development and tourism in and around the Southern California area; farmers' markets

Municipal services, namely, public utilities

Health club services, namely, providing tennis court facilities and tennis instruction; providing health club services and facilities, namely, providing equipment and instruction for physical exercise; providing fitness and exercise facilities and instruction; country clubs; entertainment in the nature of tennis tournaments; equestrian center facilities, namely, providing horseback riding facilities for recreational purposes; providing recreational facilities in the nature of children's playgrounds, swimming pools, bowling alleys, and movie theaters; recreational services, namely, providing sports facilities; recreational park services; organizing community festivals featuring a variety of events, namely, cultural exhibitions, sporting events, art exhibitions, flea markets and ethnic dances; providing facilities for recreational activities, namely, park space for children, sporting events and camping, trails for hiking and mountain biking, land for recreational farming and ranching; arranging, organizing and conducting entertainment events in the nature of visual arts performances or literature readings for educational or entertainment purposes; arranging, organizing and conducting entertainment events, namely, community events and festivals featuring a variety of activities, namely, cultural exhibitions, entertainment and live musical performances, fairs, amusement events, sporting events, food fairs, wine festivals, street fairs, parades and fireworks displays; educational services, namely, conducting in-field programs for students in the fields of agriculture, farming and ranching

Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services in the field of local community news, concerts, festivals, fairs and workshops; interior design services

Health spa services for health and wellness of the body and spirit offered at a health resort; health spa services, namely, cosmetic body care services; landscape design, gardening and garden care services; horse farms, horse care services, namely, feeding the horses of absent owners; emergency medical response services

Consulting services in the field of public safety; concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in a mixed use environment of residential, corporate and commercial businesses specifically excluding hotels and restaurants; security consultancy; licensing of intellectual property; city administration services, namely, reviewing standards and practices to assure compliance with environmental, zoning and land use laws and regulations