The mark consists of a design to be used as a label printed directly on the bottle. The top portion displays free style cursive writing slanting slightly upwards towards the right with the word "telavera". Immediately under the word "telavera" and slightly to the right is the word "TEQUILAS", which is over-lined and underlined by two scrolling, wavy lines, with each line ending on the right with two small leaves. Further below is an arc in which is written the words "TEQUILA AÑEJO" in stylized capital letters with a dot on each end. Directly below the arc is a free style line drawing of a man's bust using thick and thin lines. His hair is parted in the center and flows to his shoulders, he has a long straight nose, his cheekbones are accentuated, and he has a moustache. He wears a stylized crown decorated with water droplets on his head, has a loop earing on his left ear, only part of the upper curve of his right ear is visible. At the base of his neck are two stylized droplet shaped leaves pointing outwards resembling a bow-tie. Immediately under the bust of the man is a banderole arcing upwards with the words "chaac". Directly beneath the banderole are the words "MADE IN MEXICO", which words have a slight upward curve.