Computer software, phone apps and application software for the promotion of brands and the sale of goods and services of retail partners and others and for Internet business, social networking and sports-centric social media feeds and interaction related to sports enthusiasts, athletes, sporting events, sports-centric content, fantasy sports, various E-gaming, contests, free-to-play sports wagering, geo-located advertising of discounted goods and services of retail partners, contests, and award and incentive programs

Membership buying club for sports enthusiasts; membership buying club providing members with instant rewards and with the ability to purchase the products and services of retail partners at discounted prices; promoting the goods and services of sponsors to associate their goods and services with athletes, sporting events, sports-centric content and rewards and incentive programs; administering a discount program allowing participants to receive discounts at point-of-sale purchases by using a membership card; membership services permitting members to participate in rewards incentive programs allowing members to purchase goods and services of others at discounted prices; membership services promoting sports related events, teams and players; advertising and marketing services provided through indirect methods of marketing communications including social media, Internet search engines, Internet marketing, mobile applications, links to websites to promote the brands, goods and services of others; online club buying services for members of the club; providing programs and application services to permit members of buying clubs to interact with each other and with retail partners of discounted goods and services; membership club providing members event ticket purchase and resale, fantasy sports, sports news and scores, sports-centric social media feeds, social networking, various E-gaming contests and free-to-play sports wagering; membership club services to administer contests to win tickets and travel for sporting events; providing apps for mobile devices which function as membership cards; providing mobile apps for geo-located listings of retail partners offering discounts to members of buying club; administering a reward program for members of a buying club to purchase and redeem merchandise, enter contests for cash and other prizes, attend sporting events