Providing temporary use of non-downloadable software to enable uploading, capturing, posting, showing, editing, playing, viewing, previewing, displaying, tagging, sharing, manipulating, distributing, publishing, reproducing, and otherwise providing electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content and information via the Internet, mobile electronic devices and other communications networks; Providing temporary use of non-downloadable software to enable sharing of multimedia content and comments among users; Providing temporary use of non-downloadable software to enable content providers to track multimedia content; Hosting multimedia entertainment content for others; Providing a web site and mobile device application that gives computer users the ability to upload and share user-generated videos, on a wide variety of topics and subjects