The mark consists of a rectangular label framed by four copper-colored lines set against a blue background. Between the two innermost copper-colored lines is a repetitive pattern of dark blue and white triangles. The interior portion of the rectangle has an overall pattern of stylized interlocking argyle diamonds in which a copper-colored repeating double diamond pattern intersects a blue diamond pattern. At each corner of the blue diamonds is a dark blue diamond within a yellow diamond, within a light green diamond. The background of the interior portion of the label is displayed in white in order to show detail, but these areas are void and this use of white is not claimed as a feature of the mark. In the center of the label is a smaller blue rectangle, outlined in copper. Within the smaller rectangle is the white stacked wording "KOVAL," "BARRELLED GIN," "DISTILLED FROM ORGANIC GRAINS," "HANDMADE IN CHICAGO," "47% ALC. BY VOL. 750ML".